In today’s world, advertisement or promotion of products and services play an important role in the success of any business venture. Promotions can be done either by TV commercials or magazines or newspaper big print advertisements or through classified ads whether it’s conventional or online classified India. Small businesses in India looks for ways to post free ad and get maximum visibility.
What is classified?
The most popular and cheapest form of promotion is done through classified advertisements. Classified advertisements are small messages written under a specific heading related to the advertisement subject in a particular section of newspaper or magazine or in roadside banners. With technological advancement, the definition of classified has expanded to electronic media like radio and even the online space.
Types of classified
There are basically four types of classified ads:
In newspapers, one particular section or page is allocated for classified advertisements. The advertisements are either online in text form or sometimes texts plus images. The advertisements are grouped under particular sections or categories like say “for sale- television”, “wanted – packers and movers”
In countries like India, small businesses utilize the little spaces by the side of roads to stick banners advertising products and services. The advertisements are written in small colorful fonts to attract the public’ gaze.
Through radio, classified advertisements are read out or played out. The radio stations target different audiences at different times of the day allowing advertisers to target special groups of people.
Newspapers and ad agencies have tried to attack the online market by taking the classified ads online. Websites like Finderguru offers free classified advertisements, for services like real estate, education, private employment to the selling of vehicles and electronic items.
Which is the best type of classified?
Internet classified form of advertisements is the best type of classified advertisement because
- Unlike newspaper classified ads, in the online model there is no per-line pricing model.
- Online classified ads being searchable offer a wider scope for advertisements.
- Online classified ads take less time to publish and require very less budget.
- Only a limited number of people read a newspaper every day. Due to the universal accessibility to internet, its make sense business-wise to rely more on online classified than on print media like newspaper
What are the requirements for classified and how to post it?
Some important requirements needed to post classified ads are:
- Valid Email Id for verification purposes
- Contact Number
The process of creating a classified ad is very simple. At Finderguru, you first have to sign up by filling in the registration page and then verify it by clicking on the verification link that you will receive via email.
For posting an ad you need to proceed as below:
- Give a title
- Select a category under which you want to post,
- Give a brief informative description of the product or service
- Quote a price at which you are offering the product or service
- Upload one or more relevant images
- Give your business’ full address along with contact number and email.
What makes an ad stand out?
To grab the attention of internet users, it’s important to be creative with the advertisement. The advertisement should have an eye catchy headline which compels users to click on the advertising link. The description of the product or service should be informative, comprehensive and crisp. If you are providing images along with the advertisements, then you must make sure the images are relevant, clear and colorful if possible. Providing detailed contact info along with your name and email id gives users opportunity to contact you immediately.
Benefits of online classified
Here are 4 benefits you can get when you post free ads online:
Small companies have a limited budget to promote their products and services. For companies like packers and movers posting free ads on websites is more economical and time-saving than doing so in newspapers and radio.
- Helps in enhancing visibility of advertisements for services like Real Estate
Through online classified ads, the visibility of a particular service like real estate increases exponentially when compared to advertisements through conventional methods. Thus at a low cost, the information can reach out to a wider audience.
- Helps in hitting special targets
In the online posting of a classified ad, the ad can be customized in such a way that it comes up only in that places where the potential customers may look for the type of services you are providing. For example, if you are advertising various brands of vehicles, then Finderguru posts the advertisement in websites talking about automobiles and related stuff.
- Classified ads for items like vehicles can be marketed with ease
Through online classified ads, products like vehicles can be marketed as much as possible without worrying about the cost or time. Due to the precise and simple nature of classified ads, it’s easy to develop and then copy.
The versatility of online classified ads is what makes it stand out among other forms of advertisement. For small businesses, online classified advertisements have proved to be a game changer due to its simplicity and low price. Finderguru offers you a reliable and simple way of posting classified online ads which will not only help in getting more sales but also enhance the brand value of your business to a large extent.